• 正社員

株式会社IICOMBINED JAPAN

仕事内容

アピールポイント: Gentle Monster、TAMBURINSのコミュニケーション＆プランニング部門において、日本のプロジェクト、プランニング、コミュニケーションを担当し、弊社ならではの経験ができます。

仕事内容: CRM Manager is responsible for Customer Relationship Marketing (CRM) in the Japanese market, focusing on designing and managing continuous relationships between the brand and its customers throughout the entire customer journey. Based on HQ’s global CRM strategy and data framework, this role plans and executes CRM campaigns and communications tailored to the Japanese market. Through key CRM channels such as email and LINE, the role aims to drive customer conversion, encourage repeat purchases, and build long-term customer relationships. Additionally, this position is responsible for designing and managing omnichannel customer experiences that connect both online and offline touchpoints. Key Responsibilities 1. CRM Campaign Planning & Execution Plan and execute CRM campaigns for the Japanese market. Key Channels * Email * LINE Responsibilities * Plan CRM campaigns * Manage CRM communication calendar * Develop CRM messaging aligned with brand campaigns * Execute seasonal and event-driven CRM programs * Analyze and optimize campaign performance 2. Lifecycle CRM Management Based on Customer Journey Operate CRM programs aligned with the customer purchase journey. Key Areas * New customer welcome programs * First purchase conversion * Repeat purchase stimulation * Customer retention and engagement Examples * Welcome journey programs * Product discovery campaigns * Repurchase CRM programs * Campaign-driven CRM messaging 3. LINE / Email CRM Operations Manage LINE and email channels, the primary CRM platforms in the Japanese market, including communication strategy. Responsibilities * Plan CRM messaging * Manage customer communications * Develop engagement programs via LINE and email * Analyze channel performance 4. Omnichannel Customer Experience Integration Plan CRM programs that connect online CRM communications with offline experiences. Examples * CRM programs to drive store visits * Campaign and event-linked CRM initiatives * Customer communications connected to offline experiences 5. CRM Data Analysis & Insights Analyze CRM campaign performance and customer behavior data to improve CRM strategies. Responsibilities * Analyze CRM performance * Evaluate customer engagement and response * Compare performance across channels * Share insights with HQ CRM team